Seth will explain the importance of text analytics in new Customer Experience / Voice of the Customer scenarios, enabling you to understand massive amounts of unsolicited, unstructured customer feedback, in real time.
And the MeaningCloud Team will show how you can efficiently put these ideas into practice using our easy-to-use, customizable and affordable Meaning-as-a-Service tools.
Whether you are in the market research or customer experience management business or you are an end customer willing to take your customer insights to the next level, this webinar is for you.
- Text analytics in Customer Experience (CX) management. Why is it important?
- How text analytics complements/amplifies “traditional” CX? What specific benefits does it bring: understanding the reason behind the scores, extending to new, untapped feedback sources, analyzing CX in big data contexts… What new applications does it enable?
- What text analytics techniques are applicable: text classification, information extraction, sentiment analysis, user profiling…
- Analysis of some real scenarios/projects: survey analysis, contact center interaction, market research, social media analysis.
- How to implement this easily with MeaningCloud: APIs, personalization tools, add-in for Excel.
- Conclusions and Q&A.
Seth Grimes
Alta Plana
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Antonio Matarranz
MeaningCloud
Jarred McGinnis
MeaningCloud
Register here
