Predictive Analytics for Dummies

This white paper is available on the +TDWI website and is sponsored by +Alteryx Inc

It;s a good background into what it actually is and the uses and advantages of predictive analytics.  Yes it does talk about their own tool but you can still use it's explanations and hints on what to look out for at a high level.  Obviously to do this at a lower level you need more knowledge and understanding.