For Netflix, the DVD delivery and video streaming company, gaining insight into how customers consume and interact with its offerings is the lifeblood of the business. And with 50 million customers in 40 different countries—and about 10 petabytes of data in its warehouse—it has plenty to draw on to find threads of information that could lead to operational efficiencies, new products and better service. This is
discussed on
+Information Management by Brian Watson.
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