(Really) Taking On Customer Experience

Customer experience (CX) has rapidly moved from an ideal to an operational mandate.

I know myself that no company can afford to ignore the customer nor their experience if they want to either retain existing customers or get new ones - a bad review does much more damage than the good a good review will do.

Reading about it here on +Information Management

You might want to also read this article here from +Information Management again which also talks about Customer Experience and how to connect the various customer experiences across all channels and parts of your business.