This is a blog containing data related news and information that I find interesting or relevant.
Links are given to original sites containing source information for which I can take no responsibility. Any opinion expressed is my own.
Tuesday, 12 May 2015
IBM, Facebook team up on targeting digital ads, THINKLab initiative
Facebook has the channel (not to mention billions of eyeballs) for the ads, while IBM has the big data crunching power to determine (and potentially sway) the results.
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