Benco Dental using Watson Analytics to unearth Big Data insights via @PredAnalytics

Benco Dental, is using Watson Analytics to unearth Big Data insights to better gauge the true effectiveness of marketing and business programs. Benco Dental, is the largest privately owned dental supply distributor in the United States. Benco is utilizing the natural language querying power of Watson Analytics to determine the success of promotional programs.  Great article from Predictive Analytics Today.