Data Mining Critical for Personalization, But Few Firms Do It Well via @infomgmt

Data Mining Critical for Personalization, But Few Firms Do It Well by David Weldon on +Information Management - A new study confirms the importance of data mining in managing customer relationships and creating personalization, but finds that most organizations fail to use the technique effectively.

This underlines the fact that if you do not do something properly you will not have the stated benefits.