The Data Quality Tipping Point by Martin Doyle via +Datafloq - Whatever your business sector, data is your most valuable asset. Along with the machinery and stock you hold, data and insights hold the key to profit and growth. It can reveal problems in processes, drive productivity among your staff and ensure everyone is ‘singing from the same hymn sheet’. However, like any asset, you need to invest in maintenance and management. Data that is not prioritised and nurtured will cause more problems than it solves. But how much do you need to spend to achieve a healthy ROI?
I agree - you need to do what it takes to only use good quality data for any decisions.
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