Customer Data, Your Key to a Personalized Experience by Daniel Archer via @MyFeelBack - Consumers are inundated each day with new products and brands, making it increasingly difficult for them to differentiate one business from another. Therefore, to stand out, you must figure out how to distinguish yourself. One way to do this is by focusing on ways to provide customers a unique experience, one which has been tailored to appeal to their exact needs and wants.
Interesting.
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