Tuesday, 30 August 2016

Personalizing travel search: How data leads to happier travels by @MargaretAdy via BigDataMadeSimple

An overdue evolution is happening in travel search, especially in the hotel sector. Doesn’t searching for a “hotel in downtown Miami” seem archaic when the travel industry has so much more information to work with?

Surely the more detailed information with the more dimensions the easier it is to tailor the search.

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