Marketing & Advertising: Stats and Data Analysis by Diana Beyer via @DataScienceCtrl

With marketing and advertising gaining more space on the internet, big data analytics are playing a prominent role in following the trends on the market and providing users with key statistics.

Data analysis and statistics traditionally play an important role in analyzing the success of companies and brands in the market.

I really enjoyed reading this - it gives a good idea of the scale and habits in these two areas.