Many small business startups tend to shy away from business intelligence tools (BI) that enable them to manage and analyse data. Primarily because they are very expensive, difficult to use and are typically reserved for large corporations that have the wherewithal to support its complexities. Although larger corporations have the resources to hire dedicated teams and staff members that are needed to manage software as well as interpret and report data, business intelligence tools can also benefit new startup businesses as well.
I agree with him - everyone can get some kind of insight and there are free tools that are adequate to get a small fledgling business going.
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