The pressure on organisations to make accurate and timely business decisions has turned data into an important strategic asset for businesses. In today’s dynamic marketplace, a business's ability to use data to identify challenges, spot opportunities, and adapt to change with agility is critical to its survival and long-term success.
Some interesting points on what to look out for. As I often say, you need to make sure the data is clean, tidy and well understood. If you can't guarantee that the data is up to data and clean I see little point in collecting it let alone using it. You need to be able to guarantee it is clean in order to guarantee the results of any analysis or reporting is reliable.
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