Data veracity challenge puts spotlight on trust by Pat Sullivan via @infomgmt

The data veracity challenge is one that most businesses have yet to come to grips with, but if we’re to fully harness data for the full benefit to businesses and society, then this challenge needs to be addressed head on.

I think automation of reports are great for businesses yes, but as this article from Pat says/suggests, you absolutely have to be confidence in your data, that you can rely on the quality of that data, that you know the journey of that data from the original source into wherever you use it from in your reporting, that you understand the meaning of the data (data management), that you can join it with other data and produce something useful and that any data analysis/visualisations/algorithms are correctly defined and are not biased if your business is going to be run using it and investment that is based on it is not wasted.