Tying an agile data management strategy to business goals by Rudraksh Bhawalkar via @infomgmt

As organisations evolve from regular business processes to digital businesses, those that do not have a sharp focus on data will fail to keep up with their more advanced peers.

I think Rudraksh is right and that going digital does not change the needs for accurate and correct data it emphasises it.  Make sure you add time to sort out the data properly as part of your data initiatives.