Why customer data research is more important than ever by Megan Harris via @infomgmt

The rise of social media and advancements in marketing software has resulted in an increase in purpose-driven marketing tactics that have changed the way companies interact with consumers forever.

Interesting article. As computing power has increased and the data a company holds on us increases they are doing more and more sophisticated data analyses in order to increase sales to existing customers. After all it costs less to sell to an existing customer than it does to get a new customer via marketing, special offers etc.