Organisations are increasingly relying on insights generated by data analysis, and they realise that insights are only as good as the data they come from.
Maxim makes some very good points in here. I think any data analysis with bad data is at best worthless and at worst destructive for your business as you will be making key decisions based on something which is not correct. It is important that you validate your data to make sure it is trustworthy and have a network of data stewards in your business to ensure that data is correct and processes and in some cases systems are updated to make sure that quality is improved and assured going forward.
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