6 best practices for using data to set yearly targets by Kayla Matthews via @infomgmt

Raw, unfiltered data can be a goldmine for businesses looking to expand their knowledge of the average consumer. However, the data has to be legible first, and this practice takes work.

I agree with most of the points in this article. I would like to point out that making sure that the data you use is as accurate as possible is a complete MUST. You should only make business decisions on data that is accurate and can be relied upon.

I would implore you to think outside of the box. You might be surprised at the uses of some data and what it can tell you. Just make sure that you use good test data when you try these things out so you can really make sure you know what is happening.