How Etsy taught style to an algorithm by/via @FastCompany

Is it romantic or rustic? Boho or minimal? Etsy needed to offer searchers a way to find goods that matched their style aesthetics, but since descriptions aren’t uniform and don’t always describe the style, text mining the descriptions wasn’t enough. Colour and patterns don’t reliably predict style, so image recognition alone didn’t do it either. Enter a model that blends text analysis with image recognition based on 43 human-identified styles.

I love this real-life example detailing the steps they took to work out how to do this. Definitely, a methodology that could be used by other organisations to do a similar type of thing.