'Big data' and 'analytics' - Two of the top buzzwords everyone secretly hates by ohn-David McKee via @infomgmt

Buzzwords are frequently abused as an attempted credibility builder. A way of showing others that you're in the know.

I agree - they are often used out of context and that just tells me that the user doesn't actually understand the word properly and what it entails to be actually delivered properly. I think Artificial Intelligence is used too often and that it is used too much as the fall guy by people who don't understand it.