How Big Data Helps Drive Amazon Sales by/via @datafloq

The reliability of businesses on big data is becoming increasingly high every day. Businesses now fully rely on data, from the time it is generated, up to the moment it delivers valuable insight to online users. Hence, collecting, storing, processing, and analyzing data within a short period of time, has become necessary in order for a business to stay ahead of the competition.  Amazon, as the leading eCommerce platform, has achieved all its success by putting in hard work to remain at the top of the charts. It makes use of big data analysis to persuade customers to make more shopping choices that are pleasing. This stimulates more purchases from them, and thus more profits, but how do they use big data?

Interesting article that made me stop and think about the possibilities in other companies.