Here are the first four parts in the multi-part series from the Netflix blog on how they use A/B tests to innovate their products.
#3 Interpreting A/B test results: false positives and statistical significance
#4 Interpreting A/B test results: false negatives and power
I strongly recommend that you follow the Netflix blog as you will find a lot of really great educational information that are not just dry lessons but are based on real-life knowledge and experience.
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