WEBINAR: How McLaren Racing Keeps Fans Loyal - 15 March 2022

 

Winning a new customer costs a lot more than keeping an old one. That’s business 101. But building loyalty is easier said than done. The McLaren Racing team has done just that, and now they’re ready to share.   McLaren Racing’s fan engagement strategy has been as much of a secret as what’s under the hood of their cars. Now their top engagement expert is talking, and here’s just a little of what he’ll cover:   Surveys: what they say about fans, and how to parse their rich insights   Segmentation: how McLaren Racing uses analytics to maximize loyalty and engagement   Optimization: how the team improves business results by making data accessible across their team     Join the webinar   Date   Tuesday, March 15, 2022   Time   9 a.m. Pacific   Save My Spot   Speakers     Edward Green Head of Commercial Technology McLaren Racing     David Sweenor Senior Director Product Marketing Alteryx   Partner