Cheaper to Keep ’Em: Use Data to Reduce Customer Churn

If you think about all the costs involved in turning prospects into customers, including launching marketing campaigns, generating and following up on leads, etc., it's easy to see that keeping customers on board is critical to your company’s success. High customer turnover, also known as churn, not only consumes more resources on the marketing and sales side, but also can hurt your brand and keep your company from achieving its true growth potential.

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