The Bharatiya Janata Party (BJP) won a landslide victory earlier this year on the back of a carefully scripted communication and public relations strategy. While it is no secret that it used social media effectively to communicate its message very little is known what went behind the scenes. Arvind Gupta the national technology head of India's ruling party finally reveals how his team used analytics to influence voters in the 2014 General Elections.
Read here on +PR Week
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