Consumers are ‘dirtying’ databases with false details via Call Week

People are deliberately giving brands false data about themselves to protect their privacy, and are ignoring brands’ efforts to empower them to take control of their data, according to a study of more than 2,400 UK consumers by research company Verve.

I have to say I have been one of those consumers because it was made so difficult to say I didn't want to be collected it was the only way I could see to stop it.