How Much is that Big Data Worth? - Big Data Decisions Impact Business Valuations by Judy Selby and Melissa Kosack via @Datafloq

As both digital and more traditional companies become more and more dependent on data to compete in today’s information economy, data is starting to have an irrefutable impact on companies’ valuation and reputation. The decisions companies make about how to use data can have an enormous impact on the success of modern enterprises, as well as on their image, their public perception, their competitors, and regulators.​

I found this really interesting.  I think most of us don't consider company worth and risk to that worth as part of our use of data.