Data Lakes Hold Great Promise, But Huge Challenges for Many Firms by David Weldon via @infomgmt

A growing number of companies are exploring data lakes, but many struggle with how to turn raw material into actionable insights, according to Rich Dill, an enterprise solution architect at SnapLogic.

I think that you could potentially find all sorts of things if you a) had a lake/repository containing just data and b) had the imagination to think of a question to ask.