Companies that do not embrace disruption or fail to focus on innovation and growth, integrate new business models, and align with customer needs will find themselves increasingly marginalized.
I think the problem isn't so much a failure to embrace the technology but not knowing what to do with it. I'm not sure there is a a clear solution to that. Sometimes you need a little bit of time to actually see the data and how it connects to everything - I guess that points to having a lot of prototypes so that you can do the final implementation properly and include all the data and reporting in the project/implementation.
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