According to the survey, respondents generally believe that big data will provide their company with a competitive advantage. But they cite several challenges to achieve that goal.
This is said by organisations time and time again - it seems to me that Big Data needs to not be viewed as the solution to all problems but implemented slowly using specific questions to drive the implementation. That way you get as good a result as you can for as little spend as possible and as quickly as possible. I thought we had learnt this lesson with Data Warehousing.
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