When to start using machine learning in your business is not a hypothetical question; it's a question you must answer today because your competitors are working on their answers as you are reading this.
There are links to some great ways you can try machine learning using existing software for free, so my advice is to play a bit - do it after work or during your lunch break and you will be surprised what you could achieve. I think if you do this, a potential use will come to you so you can plan doing it on a larger scale.
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