Most organisations slow to reap real benefits from analytics strategies by David Weldon via @infomgmt

Despite being the number one investment priority of CIOs today, few say they have reached a level of maturity in their data management efforts.

There are several reason for this - they don't have the staff, the knowledge of their data and they have no idea what could be achieved to start with. This is a prime example of a need for knowledge of what data you have and a background in analytics so you can think about what could be possible.