WEBINAR: Why your MDM single customer view will fail GDPR - 1 March 2018

Why your MDM single customer view will fail GDPR

March 1, 2018 | 2 PM ET/11 AM PT
Hosted by Information Management

With GDPR, you must now be able to pinpoint every single record pertaining to every EU customer and prospect across all your databases and applications – with extreme precision.

That’s an extremely tough challenge given the many nickname variations, address errors, digit transpositions, and other data quality issues so commonplace in today’s enterprise. And traditional “uncertain = no match” methods won’t enable you to avoid GDPR’s high-stakes downsides – especially when it comes to Article 17 “Right to Erasure.”

Attend this interactive expert-led webinar to learn:

• How to accurately assess your real risk of inadequate record-matching
• 3 best practices for bringing record-matching up to GDPR-readiness
• The importance of EU-centric third-party data validation

Ed Allburn Founding President & CEO Data Delta (Presenter)	Charles Gaddy Director of Global Sales & Alliances Melissa Data (Presenter)	Lenny Liebmann Contributing Editor SourceMedia (Moderator)

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