Your data is worth nothing — unless you use it by Jennifer Belissent via @infomgmt

Insights-driven companies systematically use their data to deliver better customer experiences, improve operations, and create competitive differentiation — all of which adds to the bottom line.

Jennifer has it completely right - have clean data and then use it. Just be careful of synonyms for data elements (I've worked at an organisation with one data field with on the one hand had more than one name, also had the different names for the same data element and then to make it even worse there were different data elements with the same name. So be organised, have good data management, and use your data.