Bamboozled by the analytics and BI Magic Quadrant? Four things to do by Cindi Howson via @infomgmt

In our summits this year, we sometimes asked how many of you have read the Magic Quadrant (MQ). A mere 20 percent raised their hands in one. I was gob smacked, and could not hide my dismay.

There is a link in the article which points to Cindi's historical blog explaining the 4 mistakes to read when looking at the MQ report.  To get a copy of it you will need to go through an organisation and sign up to something to access it (if you are not a Gartner member) - I would suggest looking on the internet via a search engine or I'll give you two examples here.  Sisense or Qlik