This combination of these three features will put organisations on a good path towards realising real benefits from their master data management strategies.
A good article worth reading. I definitely think automation is the way to go because it ensures that MDM is done, done properly and that you can match records across the organisation in such a may that there is only one one version of the truth. One master version of something is often a very difficult thing to achieve in some organisations and that is something that we have to stop.
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