TDWI Checklist for using analytics for text and unstructured content

There is a great checklist from TDWI and SAS for using analytics for text and unstructured content here.

Traditionally we tend to focus on data fields from databases like order management systems or product files.  But there is a wealth of text based data which is there for the taking and analysis if we only have the business need and the ability to extract it.

Imagine what you could do if you could load comments left by customers against your company Facebook page or to your Twitter feed into your customer service system and even allocate it to a customer record.  It would enable you to potentially give outstanding customer service without having many real people monitoring it and separately doing everything manually.