Big Data Integration and Your Customer Genome

One of business’ Big Data challenges is the integration of different data silos. The integration of these disparate customer data helps your analytics team to identify the interrelationships among the different pieces of customer information, including their values, interests, attitudes about your brand, interactions with your brand and more. Integrating information/facts about your customers allows you to gain an understanding about how all the diverse variables work together (i.e., are related to each other), driving deeper customer insight.  Article from +Bob Hayes