The Future Of Marketing Combines Big Data With Human Intuition

Great marketers have great guts.  Leo Burnett didn't need a legion of focus groups to come up with the Marlboro Man.  Steve Jobs, arguably the greatest marketing mind ever, famously eschewed market research because he didn't think customers knew what they wanted until he showed it to them. Read this interesting article from +Forbes on the future of marketing using big data and human intuition.