Big Data's Big Mistake; Quantity over Quality

Back in the “Golden Age” of advertising, instinct, creativity, and understanding of human nature drove the industry. Talented writers and artists paced in gleaming skyscraper offices, brainstorming ideas that would shape the nation’s perception of brands and products. This era has attracted a lot of attention over the past couple of years, thanks largely to the popularity of the television drama “Mad Men.” The show reminds us that 50 years ago, no real boundaries existed between advertising and marketing, and creativity directed the process.

Unfortunately, that era is over. Quantitative data has taken the place of qualitative data, and today marketing is considered more of a science than an art. But marketers who focus only on quantitative data risk missing the full view of customers.

Article from +Data Informed