Thursday 13 November 2014

Google Flu Trends: Underlying issues of big data

A Google software engineer took to an official company blog last Friday to announce that the tech firm was changing its Flu Trends tool for the 2014-15 flu season. That's potentially good news for healthcare for at least two reasons. First, it presumably means that the healthcare community will be getting more accurate data about flu incidence. Second, it provides a good opportunity to think about some of the challenges posed by the use of so-called big data, massive data bases combed through by computer power rather than human brain power, for healthcare's future.

Article from +Big Data Made Simple

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