The book The House Advantage: Playing the Odds to Win Big In Business (Jeffrey Ma) should be required reading for anyone working in the data management and business intelligence fields where we often oversimplify the business decision-making process by saying it’s either data-driven or intuition-driven—and strongly emphasizing that using data is always better than using intuition. Although Ma is definitely an advocate for data-driven decision making, toward the end of his book he also acknowledges that there are times when somewhat of a middle ground between data and intuition is called for.
Article from +Information Management
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