The term “big data” prompts a range of different responses and emotions. For some, it might evoke anticipation and excitement in the knowledge that, if analyzed properly and put to good use, the reams of collectible data available today can have a profound positive impact on business performance, quality of life, and society. For others, the term might be met with an “enough already” eye roll and frustration or a feeling of being overwhelmed by the notion of this nonstop machine of information.
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