It’s been quite a while since marketers first adopted A/B testing for their website optimization, making it an integral part of their best-practices toolbox. In most A/B tests, marketers aim to optimize the CTR of some element on the page – a rather short-term and easy to measure goal. However, the ultimate goal is, of course, to increase revenue.
Read part 1 here on +Dynamic Yield
Read Part 2 here on +Dynamic Yield
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