When it comes to data breaches, leaks and blunders, 2014 had more than its fair share. Many major brands took data-related hits that became PR nightmares, scrambling marketing departments into damage control mode as they tried to repair tarnished images.
In the spirit of learning from past mistakes so as not to repeat them, here’s a look at some of last year’s standout data fails and what advertisers/marketers can do to avoid them.
Continue reading here on +Datafloq
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