Giles Nelson of Software AG discusses the role that predictive analytics can play in improving services and revenues in various industries.
Very interesting article by Giles from Data Informed. I can see a few potential holes in what he can foresee. Some people are a bit paranoid so tick boxes to not contact or don't enter information, and also don't have location turned on their mobile phone. I do however see the benefits of predictive analytics as a means to work out future customer patterns and behaviour.
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