How Big Data Takes the Retail Industry to a Whole New, More Informed Space by @GoCloudMoyo via @Datafloq

Speculation around the future of retail often tends to drift into visions of drones flying through the skies and delivering packages within minutes of a consumer clicking a few buttons on a site. In this projection, the bricks and mortar retail stores are old-fashioned, out of date and a relic of the past. Yet the reality of today’s retail environment is a far cry from that distant future, but with Big-Data-as-a-Service, retail can become a lot better. What kind of insights can be collected with data?

I have to agree - what is the point of getting yet more data when you may not either understand what you have or not have used it properly.