Thursday, 29 December 2016

The power of data ownership: Getting it right in 2017 by @joshmanion via @martech_today

Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences.

I found this really interesting - it's really important to identity the owner of data, the meaning of it, how to get it updated or changed, and how long it should be there.

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