This article by +Attunity, Inc. discusses the fact that one of the key problems with all the data that organisations now have is that they need to be integrated in order to provide some value.
I would so recommend looking at this page on the +Talend website as their open source data integration software can be used with Hadoop.
This Whitepaper from +TDWI looks at it from the Agile Information and Integration Governance (IIG) angle.
What all these links tell us is that data needs to be correctly integrated to provide value and that you will be more successful the greater your level of IIG maturity.
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