Reset on Big Data or miss the big change

This article on +Information Management  by Brian Hopkins goes through some of the ways Big Data is affecting business.

The interesting thing is that it really has the same problems that data had before. It's not the quantity it's what you have and how you use it.  There is little point in doing a large big data project if the end result is a large database that doesn't help the business and doesn't help answer the questions that the business should be asking.